Not all sources of advertising bookkeeping services will justify the marketing investment. An essential first step is to determine all potential promotion areas, set an expenditure budget for each and maintain a record of enquiries and fee basis for the bookkeeping services obtained.
Whatever the bookkeeper states in the advertisement it is important to include a reason for a potential client to respond. Key prompts to create response are the promise of savings and initial free meeting or even the offer of free services.
Advertising
Advertising the accounting and bookkeeping services in local newspapers can produce new clients but tends to be marginally profitable. Write the advert copy concisely using keywords to mention specific bookkeeping services of which tax tends to be the most popular and consider all publications within the geographical area.
Generally it would be unusual to find local daily newspapers producing little response, local daily evening papers quite expensive compared with the level of business generated and free papers offering a balance between the level of bookkeeping enquiries generated and the cost of advertising.
Monitor costs and response rates vigilantly as some media adverts will perform badly usually based upon circulation while other advertisements may not be cost effective. When a suitable responsive source is identified reduce advertising costs by taking longer term contracts but not too long as successful response rates can reduce over time.
Advertising accounting and bookkeeping services in local telephone directories in useful but highly competitive and often expensive compared with the actual level of business obtained. Despite the sales pitch from the representatives bookkeeping services are so competitive that the level of response may be limited to less than 5 enquiries per year.
A high proportion of new bookkeeping clients obtained from local advertising tend to come from small clients a number of which respond because they have inadequate accounting records and may also have financial problems. The quality of client obtained by advertising may not be the highest but can be a vital starting point when offering home bookkeeping services.
To improve conversion rates from enquiries focus the initial contact, usually by telephone, in arranging a meeting to discuss the requirements. At that first meeting the bookkeeping services can be presented and the price agreed.
Hi-Tech Bookkeeping Services is a successful bookkeeping services provider outsourcing company.
